Make an empowering statement about the outcome of your program
Touch on a pain point
Ask your reader if they struggle with a particular area related to what you do. Make sure you are super specific. Come up with a scenario where this plays out. Empathize with your readers and tell them it doesn't have to stay this way.
INTRODUCING:
<Program name>
Give a succinct summary of what the program is and the transformation it will provide your ideal client.
Go into more detail about the program and what is designed to do for your ideal client.
​
Give a bullet point list of benefits your program will give them.
​
-
Here is one.
-
Here is another
-
Here is a third.
​
Why should they care about this now?
This is for you if ...
01
You are <this>
Describe a demographic aspect of your ideal client and how this plays out in the challenge they face.
03
You are <this>
Describe something your ideal client really wants or a dream that they have.
02
You are <this>
Describe a challenge your ideal client is facing and a scenario this tends to bring on.
04
You are <this>
Describe another thing they really want and how it would feel for them to get it.
How it breaks down
Hi, I'm <name>
Give a short bio and tell what inspired you to create this program.
What people are saying ...
FAQs
Use this to answer common questions but also address objections your ideal customer might have about investing.
What is the question? Write the answer here in detail.
What is the question? Write the answer here in detail.
What is the question? Write the answer here in detail.
What is the question? Write the answer here in detail.
Included:
Wrap up with a list of all the features of your program and what is included:
​
-
A feature (and the Value)
-
A feature (and the Value)
-
A feature (and the Value)
-
A feature (and the Value)
-
A feature (and the Value)
​
Total value: $XX,XXX
Total price: $X,XXX